The launch of


Dating tools like Thread should attract members quickly, expert says

The industry of dating, which includes online dating websites, is big — each year grossing about $2 billion, according to IBISWorld’s report — and it is expected to grow 5 per cent annually.

The dating application that son of Michael Dell plans later this year to launch is not the first dating tool that is known as Thread.

A group of San Francisco entrepreneurs in 2009 raised $1 million to launch Thread, a dating site that is integrated with Facebook to make matches that are based on mutual friends. It had closed by early 2011.

The launch of

The 17-year-old son of Dell Inc. CEO Michael Dell, Zachary Dell, said last week that he plans to launch an application called, with a purpose of promoting “mobile dating for the college experience exclusively.”

However, it is unclear what type of business type Thread plans to utilize. CEO Lander Coronado-Garcia didn’t respond to requests for comment. By phone Zachary Dell said that he was busy to answer the questions.

The site indicates that Thread is based in downtown Austin at the Capital Factory. The Texas Secretary of State’s online database does not list a business under the name Thread Dating or Thread.

Online dating is a difficult place and a crowded field to gather any momentum because it is dominated by, eHarmony, and Zoosk.

Just ask about it Steve Odom

He is a market analyst for IMS Research Ltd. to develop a dating website known as using a strategy and making it more dynamic with the regular updates on the activities of person. But in 2010 it closed.

Odom also said that did not gel because it did not attract enough members fast enough to make it sustainable. That is the trick to such business technique. And to become sustainable the business should find one thing that attract the attention of public at the outset and then deliver on that.

California-based mobile dating app developer Tinder has caught on by making it easy for women to control the emails they receive, Odom said. That has separated it from the herd.

Odom said that future rivals need to the same.

“You have to catch the wave of something and then do it well,” said he. “What that next thing is, I do not know.”

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