Mobile technologies and the modern world of online datin

datingtrend

Dating online as a today’s trend?

In our time the online dating is more widespread than ever before. According to the results of the latest surveys, nearly 11 per cent of adult American population regularly visit online dating websites nowadays, compared to 3 per cent in the year of 2008. Moreover, about four out of each ten people who are currently “single and searching for a partner” are looking online. But what are the reasons of such popularity? The main point is that with the rapid development of the mobile technologies, online dating as such has entered a new stage of social and public activity.

The policy of the original sites for online dating, such as match.com and eharmony was based more on singles, who were privately filling in their personal profiles. However, later on the major shift of the users audience towards the mobile web was noticed and so the owners of match.com invested in the creation of Tinder, the mobile app, understanding all the future benefits and perspectives of the social web dating, which is now on its rise.

The change of minds

However, it was probably a complicated deal for the company to realize and predict how much the new app would actually change the whole perception of online dating by young people. Tinder operates, relying on the basic available information of their Facebook accounts (i.e. name, age, hobbies and several uploaded photos) into the whole brand new social platform, which lets its members either to swipe right or left if they are interested in someone or not. When two people swipe right, they get a “match” and can exchange messages. This stroke of genius led to the whole new philosophy and ideology of the online dating.

To be clear, Tinder has already become the kind of social activity, because today, with all the popular portable communication devices: smartphones, tablets, etc. any activity online can turn into a social activity. It is a common thing for groups of young people to hang out together “playing Tinder”, exchanging pictures and messages with one another. Dating online has become extremely mainstream these days and whether or not you are now on some online dating website, someone from is active on one of them. And online dating as such isn’t a private activity anymore, it is now just a part of our offline time we use to spend with our friends in order to entertain ourselves at all kinds of meetings, parties, etc.

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