what to post on social media as a realtor

Title: Making Your Presence Known: What to Post on Social Media as a Realtor


Social media has transformed the way we connect, communicate, and market ourselves today. As a realtor, harnessing the power of social media can significantly boost your visibility and attract potential clients. But with so many platforms and content options available, it’s important to be strategic and intentional with your posts. In this article, we will explore some key ideas on what to post on social media as a realtor to engage your audience, build trust, and create a thriving online presence.

1. Showcasing Listings:

One of the primary purposes of real estate agents on social media is to showcase their listings. Use high-quality visuals and well-crafted descriptions to highlight the unique features and benefits of the properties you are representing. Sharing links to detailed listings on your website or a reputable real estate platform can generate interest and direct potential buyers to the right channels.

Example Post: “Just listed this charming 3-bedroom home in the heart of [neighborhood name]. From its spacious backyard to the stunning kitchen, this property is a true gem. Don’t miss the opportunity to make it yours! Check out the full details here: [Link to the listing] #newlisting #realestateagent”

2. Personal Branding:

Establishing your personal brand is crucial in a competitive market. Showcase your expertise by sharing valuable insights and tips related to buying, selling, or investing in real estate. By positioning yourself as a trusted advisor, you can attract potential clients and build credibility within your community.

Example Post: “Did you know that staging your home can increase its selling price? Check out my latest blog post where I share some expert tips on how to make your property shine! [Link to the blog post] #realestate #homestaging”

3. Behind-the-Scenes:

Give your audience a glimpse into your daily life as a realtor. Posting behind-the-scenes content, such as visiting properties, meeting with clients, or attending industry events, adds a personal touch to your social media presence. It humanizes your brand and fosters a sense of connection with your audience.

Example Post: “Spent the morning scouting new properties in [city name]. The real estate market is buzzing, and I can’t wait to help my clients find their dream homes! 🏡 #realtorlife #propertyhunt”

4. Client Testimonials and Success Stories:

Nothing speaks louder than satisfied clients. Sharing testimonials and success stories from happy homeowners not only promotes your expertise but also showcases your exceptional service. Encourage your clients to provide feedback and testimonials, and share them on your social media platforms along with their permission.

Example Post: “Congratulations to John and Sarah on finding their dream home! It was an absolute pleasure assisting you throughout this exciting journey. Thank you for the kind words. #happyclients #testimonial”

5. Community Involvement:

Engage with your local community by posting about neighborhood events, charities, or businesses. Position yourself as a knowledgeable resource by sharing updates on local news, developments, and attractions. This demonstrates your commitment to the area and fosters a sense of trust and reliability among potential clients.

Example Post: “Excited about the upcoming neighborhood block party this weekend! Join us for live music, delicious food, and fun activities for the whole family. Don’t miss out! #communitylove #neighbourhoodevents”


Social media provides realtors with an incredible opportunity to reach a wider audience and attract potential clients. By showcasing your listings, establishing your personal brand, sharing behind-the-scenes content, and promoting client testimonials, you can create an engaging and trustworthy online presence. Remember, the key is to be authentic, provide value, and actively engage with your audience. So, get started and make your mark on social media today!

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